Assumptions first
- Price per unit or customer: N$[amount]
- Customers acquired per month, year one: [number]
- Monthly growth rate assumption: [percent]
- Cost of delivery per customer: N$[amount]
Year one, monthly
| Month | Customers | Revenue | Cost of delivery | Marketing | Tools/Infra | Contractors | Gross profit | Net profit/loss |
|---|---|---|---|---|---|---|---|---|
| 1 to 12 |
One row per month, January to December. Every cell either carries a number you can point to or stays empty. An empty cell is honest; a guessed number is not.
Years two and three, quarterly
| Quarter | Revenue | Total costs | Gross profit | Net profit/loss |
|---|---|---|---|---|
| Y2 Q1 | ||||
| Y2 Q2 | ||||
| Y2 Q3 | ||||
| Y2 Q4 | ||||
| Y3 Q1 to Q4 |
Scenarios and thresholds
A conservative scenario whose assumptions should still be a viable business, and an optimistic one, each with its assumptions written out. Then the three thresholds: break-even revenue, runway at current burn, and the known cash flow spikes (launch, seasonal).