Small companies, real customers.

When Oryx wants to understand a sector, it opens a small company inside it. The customers decide whether it works, and the register publishes the result.

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How ventures work

A venture cannot be faked. It is judged by the two things that cannot lie: whether it works, and whether anyone pays for it.

Every course the institute teaches ends in something that works and something that sells. Ventures are how the institute holds itself to that rule: small companies, run to standard, their openings dated in the public register.

A terracotta dish with folded linen, a river stone and a beeswax candle, centred on sand-beige linen

Concept

Corner Spa

Wellness and service operations: the first live lab.

Corner Spa is the institute's first venture: a small wellness and service operation, announced as a concept and opened as a business. Its purpose is twofold: a real service running for real customers in Windhoek, and a live classroom where business administration, service standards and front-of-house operations are taught on the floor of the business itself. The concept is in development: premises, licensing and the service menu are being worked through in order. When it opens, the opening enters the register on this site, dated. Until then, it is a concept.

Next

The next venture is not named yet. When one opens, the opening enters the register with its date.

More labs are opened as sectors warrant them. What is not ready, says so.

A sector you think Oryx should test?